Fasahat Beg
General Manager
Fasahat commenced his career with Quaker Oats in KSA in 1988. Moving on to RJ Reynolds Tobacco in 1990, he held marketing and sales roles of increasing responsibility across the Middle East & Eastern Europe.
Before joining Al Ain in July 2006, Fasahat was Commercial Director for Pepsi International’s South East Asia Food & Snack business based in Kuala Lumpur, Malaysia.
He is a member of the AGTHIA Executive Management Committee.